At Nestlé FITNESS, they raising breast cancer awareness with Pink Ribbon initiative. this year, they gave one woman a bra fitted with a hidden camera, and a mission: to remind women around the world to check their breasts regularly to help prevent breast cancer.

Go behind the scenes and see how they did it at http://youtu.be/MzWhHZWppTk And don’t forget to #CheckYourSelfie.

Nestlé FITNESS is actively supporting local breast cancer charities in over 20 countries.

What's your thoughts on this?