journalist Esther Honig requested Photoshop experts from around the world to ‘retouch’ a very basic plain photograph of her in line with the standards of their society for what constituted a ‘beautiful’ woman.

The final results were fascinating. Out of all the images she received, it was clear that not one culture had an identical understanding of what ‘beauty’ meant.

The original

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Argentina

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Australia

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Bangladesh

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Chile

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Germany

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Greece

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India

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Indonesia

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Israel

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Italy

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Kenya

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Morocco

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Pakistan

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The Philippines

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Romania

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Serbia

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Sri Lanka

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Britain

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Ukraine

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USA

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Vietnam

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Venezuela

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The verity of results of this project so impressed Esther that she became obsessed with finding out about the different definitions and standards of beauty which exist around the world. ‘Photoshop allows any of us to become “beautiful” she says. ‘but if we compare our own understanding of that word to others in a global context, we see that beauty is essentially an illusive concept.’

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