When these unsuspecting movie goers sat down to watch the movie, they were shown a car using a first person camera to simulate the driver’s view, projected on the movie screen. Then, they all received a text message at the same time.

We’ve seen a lot of Don’t text and drive ads, but in this one has made an absolutely amazing work to create awareness among drivers about the effects of looking at your phone while driving.

What's your thoughts on this?